THE 10 BEST DIGITAL MARKETING TOOLS

Table of Content

What is Digital Marketing

Who is a Digital Marketer

The 10 Best Digital Marketing tools

What is Digital Marketing?

Digital marketing is the process of creating, managing, and executing a marketing plan that uses digital technologies. The goal of digital marketing is to create a relationship with the customer that will lead to increased sales and customer loyalty.

The most common channels through which digital marketing is delivered are email, online banners, online videos, and online social media. However, many other channels can be used to reach consumers, such as mobile marketing, text messaging, and retargeting.

Who is a Digital Marketer?

A digital marketer is a person who uses various digital platforms to reach potential customers for the advertisement of the products and services offered by a company.

The 10 Best Digital Marketing Tools

1. Slack

Slack is a messaging app for teams of any size. It's simple to use, free, and works with any device.

Slack is perfect for any team that works remotely. You can communicate with coworkers without having to leave your app. It also allows you to communicate with your team in real-time. If someone has a question, you can answer it right away without having to wait for a response. If you're looking for an easy-to-use messaging app that will help your team stay organized, Slack is a perfect choice. 

Additionally, Slack connects you to video conference calls and allows you to create channels for a select group of contacts for group chatting to increase productivity. It also integrates well with various other tools and productivity suites. 

2. VWO

Visual Web Optimizer (VWO) is a popular tool for improving the appearance of websites on search engines. It helps you to make your website look better by optimizing the layout, content, and images.

One of the first things you can do with VWO is optimized your website’s layout. This includes optimizing the size of your images, the placement of your text, and the use of fonts.

A smaller image size will reduce the load time of your page and improve your website’s ranking in search engines. You can also use VWO to increase the visibility of your images by adjusting their file types. The power of VWO is the ability to test different angles for your site to increase your conversion rates. 

Testing button colors, headlines, landing page layouts, and several other variables is straightforward with VWO. You don’t have to be technically inclined to set up tests. Non-technically inclined individuals without coding skills can set up tests just as easily as a developer.

3. Canva

Canva makes creating design elements simple with a sophisticated platform. If you can not draw a stick figure, don’t worry. The Canva repository of designs allows you to choose and edit a design without specific skills to create a stunning pixel-perfect design. Additionally, Canva provides graphic animation, infographics, and videos. Canva offers a free plan, but if you want to upgrade to a paid plan, it is well worth the investment.

Why You Should Use Canva

Choose From Hundreds of Templates – This tool has several templates to make your design process quick. They are for videos, graphs, infographics, presentations, and so on. Image dimensions are also available for various social media platforms including LinkedIn, and Facebook.

No Professional Knowledge of Graphic Design Required – The best part about Canva is that anybody can design images, infographics, and more. You can use an appropriate template and drag and drop elements quickly.  

4. OptinMonster

OptinMonster, bought to you by veteran WordPress aficionado Syed Balkhi, is sure to delight. Whether you are a startup, small business, or even an enterprise-level organization with a WordPress site or blog, OptinMonster monster delivers advanced functionality hidden in simplicity to end-users. OptinMonster provides a highly customizable lightbox popup for collecting emails, counts own timers, inline forms, content locks, and targeted campaigns based on Google Analytics data that seamlessly integrates with the platform.

5. Buzzsumo

Buzzsumo is a social media tool that has taken the marketing world by storm since its inception by James Blackwell and Henley Wing. When you need a tool to get to the heart of social media analytics, look no further. Identifying social media influencers, building trending journalist profiles, and viewing the most shared content are a few features that Buzzsumo offers that will give you a competitive advantage against your competitors.

6. Mailchimp

Mailchimp is great for all aspects of email marketing. Perhaps the best-known email marketing software, Mailchimp has long been the market leader. It offers everything you need to get professional email campaigns off the ground quickly. This includes over 100 slickly-designed email campaign templates, an email editor, and scheduling features such as auto-resend to contacts who failed to open the original email.

7. Google Analytics

The go-to tool for identifying and tracking user navigation on your website, Google Analytics has been around since the dawn of digital marketing. Track everything from session duration, pages visited per session, bounce rate, and clicks, to name a few. For casual users,

it offers high-level visual dashboards and reporting. But if you want to dig deeper into the data, everything you could need is available. This is great for website analytics.

Overall, Google Analytics is an indispensable tool for creating precision landing pages. Better yet, most of its features are completely free. Costs only start to come in if you choose to integrate Google Analytics with your Google AdWords campaigns, or other digital marketing tools in the G Suite. 

Why You Should Use Google Analytics 

Data Visualisation – You can create tabular reports, pie charts, pivot tables, and so on. They are customizable too. 

Predictive Analytics – Google Analytics uses the native platform’s machine learning models to predict how buyers purchase your product or service. 

Conversion Tracking – The platform lets you track the conversion rate. Based on that, you can take a call on improving or changing your strategy. 

Integration with other Google Products – You can check other metrics here when integrating Google Ads, Google Ad Manager, and others. 

8. ZoomInfo

Capturing leads is one thing building and maintaining a clean database of contacts is quite another. Customer and lead contact information are constantly changing and keeping your lead database up-to-date is a full-time job in its own right. Fortunately, ZoomInfo lets marketers purchase detailed, up-to-date contact details that they can use to generate new leads.

While there are similar services available, ZoomInfo uses machine learning algorithms that pull contacts from millions of sources, identifying which information is accurate enough to warrant publication on the platform. Better yet, since this happens in real-time, you can be sure your contacts are up to date, and you’ll know when a company changes status, an employee gets a new job, a new office opens, and so on. All this is invaluable for creating high-precision campaigns that go to the right people. 

9. SEMrush

It is one of the most popular digital marketing tools for all your SEO and content requirements. You can research keywords, check your competitors, and much more. Though it is paid, you can still use the free version for in-depth keyword research.

 

Why You Should Use SEMrush

Writing Assistant – When you choose a keyword and plan to incorporate it into your content, this useful feature helps a long way. It provides all the important data such as the top-10 ranking pages on search engines and gives a list of semantic words to include in your post. It also looks into your writing and gives you a score based on readability, SEO, tone of voice, and originality. 

10. Google Ads

Google Ads can work for almost any business; it doesn’t matter whether it is small, medium, or large. While many marketers think that Google Ads is too expensive, it is one of the most powerful digital marketing tools that can help your business reach new heights. 

The features of Google Ads include;

• Drive website visits
• Increase the calls from customers through a click-to-call button
• Increase footfall in your shops
• The best part about Google Ads is that return on investment (ROI) is relatively easy to measure.